Welcome to StartUp, Successful!
Insight Hawk
Insight Hawk is an accounting platform built for small businesses in the U.S. and Canada. The platform provides clear financial insights, easy-to-use forecasting, and streamlined tools without the complexity of large enterprise systems.
The product is fully launched and open for the very first subscribers. Every new user receives a 1-month free trial, followed by a simple $10 monthly subscription.
Join me at the beginning of this journey. With your feedback and ideas, Insight Hawk will continue to grow into the accounting platform built for small businesses, by small businesses.
Why I’m Starting This Newsletter
I’m starting this newsletter because I want to share the real story of building my company, the good days, the tough ones, and all the experiments along the way. Think of it as a behind-the-scenes look. I’ll tell you what worked for me, what didn’t, and maybe you’ll pick up a few ideas you can try for yourself.
But this isn’t just about me. I’d love for you to throw your ideas into the mix too, especially when it comes to marketing strategies. I’ll actually test some of them out, then report back on how things went. It’s kind of like running experiments together, except we all get to learn from the results.
I’m also dreaming about the kind of accounting software small businesses really need. If you’ve ever wished for a tool that made your life easier, here’s your chance to speak up. Share your thoughts, and I’ll explore ways to build them in. Step by step, we can shape something better than what’s out there.
Ultimately, this newsletter is about community. A place where entrepreneurs, creators, and curious minds can share insights, test strategies, and grow together. I’ll bring my experiences, you bring your ideas, and together we’ll build something greater than the sum of its parts.
Welcome aboard, let’s get started.


