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This newsletter is a living lab for building a business - Accounting platform - in real time. I share the wins, the stumbles, and the experiments that shape my journey, so you can learn from what works (and what doesn’t). It’s not a rulebook, it’s a playground for ideas.

You’re invited to join in: suggest marketing strategies, dream up features for small business accounting tools, and watch as I test things in practice. Together, we’ll co-create insights, swap lessons, and maybe even design better tools for entrepreneurs like us.

At its heart, this is a community of curious minds, entrepreneurs, small business owners, and anyone who believes in learning through doing.